The COVID-19 pandemic has brought about global disruption at an unprecedented rate that the world has never encountered. Leading organizations are consumed in efforts to respond, both internally and externally, to today’s “new normal” and how all current and future operations are being impacted.
Building on Jabian’s legacy Strategy that Works communication platform, the plan ahead campaign was created in less than a week. A comprehensive set of actionable business resources including white papers, evaluation tools, and planning recommendations were developed. A central digital platform was developed to support the delivery of the new planning resources. The campaign positioned Jabian as the brand for support and guidance as organizations work to navigate the many challenges associated with the pandemic.