Changing Perceptions

Animal Protection Association

The Challenge

Evolve the brand and all communication materials of a nearly 100-year-old “animal shelter” to that of an “adoption center.” Through a targeted marketing strategy, attract and engage potential adopters and contributors around a compelling brand promise and three differentiated brand pillars — adoption, wellness and education.

The Approach

Communications rely heavily on pet and people imagery, relatable success stories of adoptions, visualization of dynamic performance data, and infographics. Content focuses on the high-quality programs of the APA — all focused on building loyal brand advocates.

We are lucky to have FalkHarrison on our team. They are a joy to work with and their work is remarkable.

Sarah Javier, Executive Director