Gratitude for Heroes
Siteman Cancer Center
The Alvin J. Siteman Cancer Center gratitude campaign was designed to engage committed stakeholders by providing them with a communication platform to say thank you — to the doctors, nurses, and caregivers that fight for Siteman’s patients and their loved ones, every day. Through a series of targeted communication tactics participants were asked to submit their unique messages of appreciation, inspiration, and hope.
Widespread participation in the gratitude campaign underscored Siteman’s position as an international leader in cancer treatment, research, prevention, education, and community outreach. The resolve of the Alvin J. Siteman Cancer Center team continues to remain strong despite the COVID-19 pandemic, and was further enhanced by the success of the campaign.